San Francisco: Blockbuster videogame ‘Halo’ on Tuesday took on new life with the release of a sequel thus hotly likely that launch day revenue was expected to eclipse anything seen in the industry this year.
Hundreds of thousands of fans queued outside shops in over 40 countries where ‘Halo 4’ went on sale after Tuesday arrived.
Microsoft Studios vice president Phil Spencer said that “Halo 4 marks a rebirth and a new beginning for one of the most beloved and iconic franchises in the modern history of entertainment.”
Spencer said that “Over the past decade, the Halo franchise has become a bona fide pop culture phenomenon.”
Halo 4 was owed as the first chapter in a new saga building on the original Halo trilogy that has sold an amazing 46 million games worldwide and racked up $3 billion in sales.
Halo 4 was developed by Microsoft Studios 343 Industries solely for play on the Washington State-based technology company’s Xbox 360 consoles and picks up the story of hero ‘Master Chief’ five years after the end of Halo 3.
Spencer predicted that ‘Halo 4’ help make 2012 the most successful year in Xbox history.